12Apr 2021 by Jed Stewart
Uh, oh! Here Google Goes Again

Uh, oh! Here Google Goes Again

Search Engine Optimization, Search Engines, Visitor Engagement
It's been a while since the last major algorithm change in Google Search, so now the time is upon us. This time around there will be a new ranking factor - Page Experience. If there was ever a question in anyone's mind about the importance of UI / UX (user interface / user experience), this should settle it once and for all. User experience is all about how your website and its visitors interact. UX/UI has been a growing segment of the website/app industry, and now Google is confirming its importance to the world. Coincidentally, Stewart SEO has been focusing on what we call Visitor Engagement Optimization (VEO) for years. Check our past blog articles to see it. Our emphasis on visitor engagement is based on great page experience. So…
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28Jan 2017 by Jed Stewart
Digital Billboards – You Are Probably Wrong About Them

Digital Billboards – You Are Probably Wrong About Them

Search Engine Optimization
The Parable of the Billboard Ad Manager & the Business Owner A billboard ad manager has made an offer to you, a business owner. You pay the normal billboard fee for a few months, maybe six or so, then afterwards a small monthly maintenance fee, but you get to keep your ad on the billboard for an indefinite amount of time, possibly even years. You get your ad in front of visitors, every day, for months, even years, for a minor monthly payment. Sounds great, doesn't it? You scoff and turn down the offer. Why? For some reason, you think your ad is already on the billboard, and you have not seen any great increase in business. It's as if you are the only one who sees the billboard. So…
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11Feb 2016 by Jed Stewart

What’s the Cure For “Ad Blindness”?

Search Engine Optimization
Everyone has "ad blindness", but it's the business owners who suffer. What exactly is "ad blindness"? It's the conditioned response of potential customers to subconsciously block out ads on a webpage (or magazine or newspaper, etc). This phenomenon prevents readers from seeing advertisements that are right in front of their face. Because we as a society are so bombarded with ads all day long, every day, we build up an immunity, so to speak, to ads. Although we see them, our brain tells us to just pass over them. As a result, ads must always push the envelope to catch the reader's eye. Even on a Google search results page, there are advertisements. Some of them are listed down the right hand side of the page, while others are at…
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