How Mobile Search and Voice Search Have Redefined Word-of-Mouth Marketing
The new trusted sources for word-of-mouth marketing are Siri, Alexa and Google. Mobile searchers, myself included, regularly ask Siri for her 'recommendations' for services and products. Even though Siri never ate at In-And-Out Burger, she will gladly identify it when asked 'Hey Siri, where's the best burger place near me?' Android users ask Google instead. Alexa's in on the action too. They are all too willing to give you advice on where to eat, buy shoes or get your teeth cleaned. You don't even have to search any more. The three of them will search for you. We talk to our mobile devices more and more, and they're talking back to us - with recommendations. But where does the information they are dispensing come from? You already know the answer…
