Does Word-of-Mouth Advertising Still Work?

Social Media
Social media may sound like something that would interest your children, but in reality it can be used as a powerful marketing tool for local businesses. Facebook continues to grow by leaps and bounds, adding users from every age group, from preteens all the way up to senior citizens. It's likely that most of your existing customers and potential customers have Facebook accounts and check them regularly. So why is social media important to you? How is social media going to help you with sales? Social media is the new 'word of mouth' way of advertising. MANY businesses like to think that their products or services are so good that the only advertising they need is word-of-mouth. In other words, your customers will advertise to their friends for you so…
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Social Media Consistency

Social Media
There's no denying it - customers love a stable company. Nothing can express quality and stability in a business more than a consistent message, particularly regarding online presence. This may sound odd to someone who believes that a company's quality speaks for itself through the products or services provided by that company. Of course that it true, but that only applies to current customers. The quality of your product or service is completely unknown to ALL potential customers out there. So back to my original statement - to the world of potential clients, your online presence is all you have to establish your company as a stable, quality business. Consistency is the key to developing that online presence. For example, I have a Twitter account, which allows me to see…
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