SEO Archives - Stewart SEO

Uh, oh! Here Google Goes Again

Jed Stewart — Mon, 12 Apr 2021 20:50:08 +0000

It’s been a while since the last major algorithm change in Google Search, so now the time is upon us. This time around there will be a new ranking factor – Page Experience. If there was ever a question in anyone’s mind about the importance of UI / UX (user interface / user experience), this […]

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Digital Billboards – You Are Probably Wrong About Them

Jed Stewart — Sun, 29 Jan 2017 00:27:35 +0000

The Parable of the Billboard Ad Manager & the Business Owner A billboard ad manager has made an offer to you, a business owner. You pay the normal billboard fee for a few months, maybe six or so, then afterwards a small monthly maintenance fee, but you get to keep your ad on the billboard […]

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What’s the Cure For “Ad Blindness”?

Jed Stewart — Thu, 11 Feb 2016 12:12:35 +0000

Everyone has “ad blindness”, but it’s the business owners who suffer. What exactly is “ad blindness”? It’s the conditioned response of potential customers to subconsciously block out ads on a webpage (or magazine or newspaper, etc). This phenomenon prevents readers from seeing advertisements that are right in front of their face. Because we as a […]

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