Digital Billboards – You Are Probably Wrong About Them
The Parable of the Billboard Ad Manager & the Business Owner A billboard ad manager has made an offer to you, a business owner. You pay the normal billboard fee for a few months, maybe six or so, then afterwards a small monthly maintenance fee, but you get to keep your ad on the billboard for an indefinite amount of time, possibly even years. You get your ad in front of visitors, every day, for months, even years, for a minor monthly payment. Sounds great, doesn't it? You scoff and turn down the offer. Why? For some reason, you think your ad is already on the billboard, and you have not seen any great increase in business. It's as if you are the only one who sees the billboard. So…