What’s the Cure For “Ad Blindness”?
Everyone has "ad blindness", but it's the business owners who suffer. What exactly is "ad blindness"? It's the conditioned response of potential customers to subconsciously block out ads on a webpage (or magazine or newspaper, etc). This phenomenon prevents readers from seeing advertisements that are right in front of their face. Because we as a society are so bombarded with ads all day long, every day, we build up an immunity, so to speak, to ads. Although we see them, our brain tells us to just pass over them. As a result, ads must always push the envelope to catch the reader's eye. Even on a Google search results page, there are advertisements. Some of them are listed down the right hand side of the page, while others are at…