Case Study: Trigits Electronics

Trigits Electronics Logo

Trigits Electronics, an electronics and cell phone repair shop in Amarillo reached out to us to boost his store’s internet presence. The owner was looking to move away and was preparing to sell his store. He hoped the added visibility would help to bring in some additional revenue as well as a potential buyer. Stewart SEO provided results that far exceeded what he thought possible.

Requirements & Restrictions for the Trigits SEO Campaign

We had our work cut out for us.

  • The store had an existing website. Because the owner was selling, a new website was not an option.
  • The physical address of the store had changed from the time the store opened years prior.
  • The website had poor showing in Google SERPs for important keywords or keyword phrases.
  • He simply wanted more traffic to improve cash flow and make the balance sheets shine for potential buyers.

With the constraints and requirements we agreed to, Stewart SEO set out to deliver the unthinkable. Our needs analysis yielded three primary targets.

  • citation conformity (name, address, phone number) across the web to get the shop in the 3-pack of local businesses on Google searches
  • on-page optimization of primary keywords to support the target Google SERP’s and demonstrate industry authority
  • off-site SEO for primary keywords to generate website popularity and authority

Trigits SEO Campaign Execution

Without the need to develop a new website, ad campaign or marketing message our focus began on all three of our designated targets. During the first week, we developed several pages of keyword optimized content for existing pages on the site, optimized page titles, H1 tags, and image tags. We had also begun backlink building and reaching out to web directories that had outdated and incorrect addresses.

Within a week, we began to see the effects of the on-site optimization in SERPs. By the end of the second week, we saw evidence that the backlinks were kicking in. Within a month, citations were corrected. The owner was astonished with the final results which we were able to deliver in one month.

Amazing Results

Better SERP position with Stewart SEO

Before we started the project, the Trigits website did not rank on the first search results page on Google or Bing for any of the four most relevant keywords for his business. For two of them, it was not even listed in the top 10 pages of search results on Google and Bing. His business was cited (name, address & phone) 19 places across the internet, of which 6 were incorrect. After executing our campaign, all but one keyword ranked in the TOP 6. Citations increased from 19 (six of which were incorrect) to 28 all correct. Time on site per visitor increased substantially, as did phone calls and leads.

The happy ending to this story is that the owner successfully sold his business within three months of our campaign, enjoying increased revenue all at the while.

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