An existing Houston cell phone repair shop owner wanted to expand his operations by offering repairs all throughout Houston by using repairmen located around town, but wanted the site and calls separate from his existing business. Our solution was a new website and a tracking number that could be routed to a call service that would identify where the customer was, and then ring the appropriate mobile tech.
Requirements & Restrictions for the Website Design & SEO Campaign
Initially, the owner did not want to pay for a completely new website. He just wanted calls for his new endeavor. We came to a lead-generation format. We built and owned the website, giving us full control of the content, SEO work and social presence. The client agreed to a fixed monthly rental fee and a per-lead fee based on call volume.
The agreement gave us complete freedom to design content and SEO strategy. The hurdles we faced included:
- newness of domain name and site
- huge size of market (greater Houston area)
- strong competition and high keyword difficulty
Website Design & SEO Campaign Execution
The website design was focused on providing extremely easy access to contact information, and giving as much valuable content as possible. We even provided a resources page that helped visitors to fix their own problems for simple repairs that did not require a technician.
Web Design Targets
- Mobile friendly design
- Tap to call phone numbers
- Phone number visible at top of every page
- Contact form that collected enough data to ascertain where/what to fix, but not onerous for the viewer to fill out
- Self repair options (to provide users with trust)
SEO Campaign Tasks
- Provide extensive data on most major current cellphone make/models
- Regular blog-style updates on existing known issues for top makes of phones
- Share information gathered with influencers
- Other link-building reach out
- Social media posts schedule
Within a month and a half we had the site completed, on-page SEO finished, and off-site SEO underway.
Amazing Results
The site performed exceptionally well, providing the client with calls within two months of project inception. The volume of valuable content helped to rank the site well for heavily searched keywords. Within 3 months, the site was ranking on the first page of search results for keywords such as ‘Samsung galaxy repair’, ‘cell phone camera repair’ and ‘iPhone repair’.
The site held #1 rank position for repairs specific to a model of phone, ‘Samsung galaxy edge 7 repair’ or ‘iPhone 6 screen repair’.
From the day we first received a call through the next two year, the call volume averaged 90 calls per month and 4 form submissions per month.
The campaign was a huge success, and resulted in a years-long relationship. The value of a well-designed SEO strategy is evident by the consistent high volume of calls that was maintained long after the initial SEO campaign was executed.
Could your business handle more leads? If so, get in touch with us. Call us or request your own SEARCH-TO-SALE Blueprint.
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