Everyone has “ad blindness”, but it’s the business owners who suffer. What exactly is “ad blindness”? It’s the conditioned response of potential customers to subconsciously block out ads on a webpage (or magazine or newspaper, etc). This phenomenon prevents readers from seeing advertisements that are right in front of their face.
Because we as a society are so bombarded with ads all day long, every day, we build up an immunity, so to speak, to ads. Although we see them, our brain tells us to just pass over them. As a result, ads must always push the envelope to catch the reader’s eye. Even on a Google search results page, there are advertisements. Some of them are listed down the right hand side of the page, while others are at the top of the organic search results. Even the ones that are mingled in with the actual search results suffer from the same fate.
So what’s the solution to “ad blindness”? We have a cure – it’s called SEO or Search Engine Optimization. If you are at the top of the search results for your keywords, then you don’t need to advertise on that page, so you’ll get the lion’s share of the clicks without paying Google or Bing a thing.
With proper SEO, your business will benefit from higher quality clicks and leads, and in the long run, will cost much less that just paying Google for clicks day after day, month after month, year after year. A proper SEO company can provide you with long term results long after you’ve paid them, leaving you with free business coming in day after day.
Contact Stewart SEO so your business won’t suffer the consequences of “ad blindness”.