Your website speaks for you when you aren’t there to hype up your products and services, so it’s important to get it right. From the standpoint of the customer, your site needs to elicit the visitors’ interest through the right combination of images and content. One size doesn’t fit all, though. Each business’ clients expect something different, and to get it wrong will turn away potential sales.
For instance, a woman looking for a beautiful place to get her nails done will expect vivid pictures and descriptive content about the atmosphere. If the website matter-of-factly describes the services provided with generic pictures of nails and nail salon workers, the result won’t be effective.
On the other hand, a website that no one sees is useless. That’s why we design with search engines in mind as well as the site visitors.