What is SEO, and as a business owner, why do you need it?
In a nutshell, SEO (Search Engine Optimization) consists of a set of tools and skills that help to drive a particular website to the top of the search engine rankings. That sounds simple enough, but it is a complex world of algorithms, calculations and analyses. SEO is not taught at universities because by the time a curriculum was developed to teach it, it would be obsolete. It is a constantly changing concept, so practitioners read and study voraciously just to maintain their skills. Effective search engine marketing and optimization is a skill acquired through years of learning, adapting and practicing. In other words, it’s not for the faint of heart. Don’t let your computer whiz kid nephew lead you to believe that he can do SEO for your business.
Enough of the jargon – what should all this mean to you? In short, increased business, increased spend per customer, better responsiveness… more money in your bank account. Most business owners admit that they don’t think that being on top of Google would substantially impact their business. Do you think these businesses are in the top spot? Not likely. Instead, ask the top three businesses on any particular search term if they feel the same.
Please understand this: top Google rankings WILL substantially impact any business. It’s not an opinion, it’s a fact. If you are serious about growing your local business, then you need to consult with a search engine optimization expert unless you already own the top spot. Even then, you probably should have a consultant on speed dial for the day you are challenged for that top spot. Don’t take our word for it, take a look at these stats and quotes:
- Number of unique Google searchers: 1.17 billion – SearchEngineLand.com
- Google gets over 100 billion searches a month – Amit Singhal, Senior Vice President of Google Search
- “more than half of … searches are coming from mobile devices” – Mashable.com
Want to find out how much a first-page search engine ranking can impact your business? Step onto the Red Carpet to get started.