Top 5 Criteria For A Successful Website

Lead Generation, Visitor Engagement
Wow, where to start with this one! I suppose the first thing to clarify is 'what is a successful website?' Success will be interpreted differently, depending on the point of view. A marketing expert who specializes in generating web traffic for his clients may define success as 1000's of website hits per month. An SEO expert may revel in obtaining a number 1 ranking on Google for his customer's website. Success to a web designer may be a wonderfully crafted and aesthetically pleasing front page. But these 'successes' don't really have anything to do with true success, which is more phone calls, more business, more money in the bank. I think every business owner would agree. Who's Success Is It Anyway? A successful digital marketing plan should all incorporate the…
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Want Higher Search Position? Get Involved

Visitor Engagement
Who knows your business best? That's an easy one - you do, the business owner. So why leave the tasks of creating an Internet presence and developing an SEO strategy to someone who doesn't know the business the way you do? It's because most business owners view their website as separate entities, not as an extension of the company. Owners are usually unschooled in SEO, SERP, search position, and other 'computer stuff', so they leave website development to the geeks and the nerds. But that's like letting your maid pick your furniture and carpet because she's the one who cleans it. We work with our clients to change that mindset. There are tasks and logistics that should be left to the computer nerds, but your website and Internet presence is…
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Visitor Engagement Optimization

Visitor Engagement Optimization

Visitor Engagement
The SEO Explosion (and Inevitable Implosion) As Google continues to take a greater share of local searches for products and services, the market for search engine optimization (SEO) services increases along with it. Unfortunately, that growth comes with a seeming endless flow of SPAM email and bogus use of customer lead forms on business' websites. How many of you with a 'Contact Me' form on your website haven't received requests from 'SEO experts', quite often in India, offering their services? The irony is that you added a contact form to bring you more leads, but they're using the form to generate their own leads. This huge market for SEO services is driven by the click distribution of Google search results. As much as Google would like a more even distribution…
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