Digital Billboards – You Are Probably Wrong About Them

Search Engine Optimization
The Parable of the Billboard Ad Manager & the Business Owner I have a parable for you to illustrate a point. Here goes… A billboard ad manager has made an offer to you, a business owner. You pay the normal billboard fee for a few months, maybe six or so, then afterwards a small monthly maintenance fee, but you get to keep your ad on the billboard for an indefinite amount of time, possibly even years. You get your ad in front of visitors, every day, for months, even years, for a minor monthly payment. Sounds great, doesn't it? You scoff and turn down the offer. Why? For some reason, you think your ad is already on the billboard, and you have not seen any great increase in business. It's…
Read More

Top 5 Criteria For A Successful Website

Lead Generation, Visitor Engagement
Wow, where to start with this one! I suppose the first thing to clarify is 'what is a successful website?' Success will be interpreted differently, depending on the point of view. A marketing expert who specializes in generating web traffic for his clients may define success as 1000's of website hits per month. An SEO expert may revel in obtaining a number 1 ranking on Google for his customer's website. Success to a web designer may be a wonderfully crafted and aesthetically pleasing front page. But these 'successes' don't really have anything to do with true success, which is more phone calls, more business, more money in the bank. I think every business owner would agree. Who's Success Is It Anyway? A successful digital marketing plan should all incorporate the…
Read More

How Do You Pick Your SEO Firm?

Search Engine Optimization
SEO is such a nebulous acronym for an equally nebulous profession, but if your business has a website, you need it, like it or not. The disturbing ambiguity that makes up search engine optimization gives business owners an uneasiness about SEO experts, prompting many business owners to just forego the expense and accept that his company's website is and always will be firmly entrenched on page three of Google searches. It's true that there are as many approaches to SEO as there are practitioners, none of them being exactly right. That being said, there is a 'more correct' method of SEO, as well as  a 'less correct' method. So how do you go about finding and picking the right company or individual to handle the SEO aspect of your business'…
Read More

Want Higher Search Position? Get Involved

Visitor Engagement
Who knows your business best? That's an easy one - you do, the business owner. So why leave the tasks of creating an Internet presence and developing an SEO strategy to someone who doesn't know the business the way you do? It's because most business owners view their website as separate entities, not as an extension of the company. Owners are usually unschooled in SEO, SERP, search position, and other 'computer stuff', so they leave website development to the geeks and the nerds. But that's like letting your maid pick your furniture and carpet because she's the one who cleans it. We work with our clients to change that mindset. There are tasks and logistics that should be left to the computer nerds, but your website and Internet presence is…
Read More
Visitor Engagement Optimization

Visitor Engagement Optimization

Visitor Engagement
The SEO Explosion (and Inevitable Implosion) As Google continues to take a greater share of local searches for products and services, the market for search engine optimization (SEO) services increases along with it. Unfortunately, that growth comes with a seeming endless flow of SPAM email and bogus use of customer lead forms on business' websites. How many of you with a 'Contact Me' form on your website haven't received requests from 'SEO experts', quite often in India, offering their services? The irony is that you added a contact form to bring you more leads, but they're using the form to generate their own leads. This huge market for SEO services is driven by the click distribution of Google search results. As much as Google would like a more even distribution…
Read More

Have a Slow Sales Week? Google Didn’t

Lead Generation, Search Engine Optimization
Small business sales are cyclical - there's no doubt about it. Some weeks are hot, others cold. It's just the nature of the beast when percentage variances can make huge swings in revenue for a small business. Take for instance a pool builder in a medium size city. Getting three queries from potential customers in a day may be huge, considering that a pool might cost $8,000 to $30,000, depending on configuration. On the other hand, since his potential client base is relatively small, he may not get a customer call for a week. So the call difference between having seven great sales days and seven bad days might be about 20 calls. It doesn't sound like much, but to a small business owner, it can be the difference between success and failure. If there…
Read More

Tips For Getting Found On the Internet

Lead Generation
Google, Google, Google - as search engine optimization professionals, it's all we hear any more. They're in our phones, they're dominating our browser, they even creating humanoids and robotic animals. They're into everything. That could be a bad thing, or it could be a good thing. If you are a business owner and you are in good with Google, or if you know how to give Google what they want in order for them to help you, then the more places Google is, the more places your business will be displayed. Since most of us don't know someone at Google who can fix your rankings to get displayed more often, it's upon each of us to give Google what it wants and needs in order to rank our businesses higher.…
Read More

What’s the Cure For “Ad Blindness”?

Search Engine Optimization
Everyone has "ad blindness", but it's the business owners who suffer. What exactly is "ad blindness"? It's the conditioned response of potential customers to subconsciously block out ads on a webpage (or magazine or newspaper, etc). This phenomenon prevents readers from seeing advertisements that are right in front of their face. Because we as a society are so bombarded with ads all day long, every day, we build up an immunity, so to speak, to ads. Although we see them, our brain tells us to just pass over them. As a result, ads must always push the envelope to catch the reader's eye. Even on a Google search results page, there are advertisements. Some of them are listed down the right hand side of the page, while others are at…
Read More

Does Word-of-Mouth Advertising Still Work?

Social Media
Social media may sound like something that would interest your children, but in reality it can be used as a powerful marketing tool for local businesses. Facebook continues to grow by leaps and bounds, adding users from every age group, from preteens all the way up to senior citizens. It's likely that most of your existing customers and potential customers have Facebook accounts and check them regularly. So why is social media important to you? How is social media going to help you with sales? Social media is the new 'word of mouth' way of advertising. MANY businesses like to think that their products or services are so good that the only advertising they need is word-of-mouth. In other words, your customers will advertise to their friends for you so…
Read More

Social Media Consistency

Social Media
There's no denying it - customers love a stable company. Nothing can express quality and stability in a business more than a consistent message, particularly regarding online presence. This may sound odd to someone who believes that a company's quality speaks for itself through the products or services provided by that company. Of course that it true, but that only applies to current customers. The quality of your product or service is completely unknown to ALL potential customers out there. So back to my original statement - to the world of potential clients, your online presence is all you have to establish your company as a stable, quality business. Consistency is the key to developing that online presence. For example, I have a Twitter account, which allows me to see…
Read More